Information Technology Enabled Services in Promoting Services Marketing

Marketing Library and Information Services

After introductory remarks on the definition of marketing, the evolution of library and information services (LIS) marketing is explained. The authors then describe how marketing was applied to LIS over the years. Marketing is also related to other concepts used in the management of LIS. Finally the role of professional associations in diffusing marketing theory is portrayed and the importance ...

Grid-enabled Mediation Services for Geospatial Information

Geospatial data interoperability has many facets, including: standards and specifications, infrastructure models and information integration strategies, metadata and data quality descriptions, data format and type conversion techniques, authorization, security and privacy, information assurance and business arrangements. Recent progress in all these components, in particular advances in XML-bas...

Information Technology Services Staff Listing

Technology and financial services: Marketing in times of U-commerce

This article revisits and uses the so-called U-Commerce framework to challenge financial services marketing decision makers to consider reformulating marketing objectives in an age of ubiquitous technological networks. It outlines the 4 U’s of U-Commerce – ubiquity, universality, unison and uniqueness, and revisits the original framework used to conceptualize U-Commerce. Then it identifies and ...

Personalization and Technology-Enabled Marketing

Despite a few very heralded failures in 2000, online retail is a vital and growing sector. While the rest of the economy was sinking further into recession, on-line sales grew 21% to $51.3 billion in 2001, jumped 48% to $76 billion in 2002, and are expected to increase to $96 in 2003. Approximately 70% of on-line retailers showed positive operating margins in 2002, up from 56% the year before. ...